A mix of many different children enjoying the moment of playing a RISE flag football game

It's All About the Kids

At UA FLAG, we come from diverse backgrounds but are united by a shared commitment to one principle: It’s all about the kids! Everything we do is guided by our dedication to their growth, enjoyment, and well-being. Our lessons have shown us that to best serve youth, we need to ignite passion and exert impact:

A close-up of kids high-fiving during a RISE flag football game.

1. IGNITE PASSION

We spark a lifelong love of sports and community by creating inclusive and inspiring experiences where every child feels supported and connected.

A RISE flag football coach encouraging a young flag football player

BE PRESENT

We're there every day to ensure kids feel valued, seen, and motivated, building communities from the ground up!

Coaches and players in a team huddle before before a RISE flag football game

Build Community

We create environments that foster a sense of belonging, helping children thrive together as part of a team.

Two youth flag football players smiling after a touchdown

Fun Fuels Growth

Kids learn best when they’re having fun. By creating enjoyable experiences, we help them associate growth with fun.

RISE flag football: A great way for kids to get active.

2. Exert Impact

Our programs are designed to make a difference, focusing on multi-dimensional growth to help each child reach their full potential.

Three young RISE flag football players warming up before the game

Sports Excellence

Quality coaching, structured programs, and competitive opportunities all empower kids to achieve new milestones.

An Athlete Check-In sign for a flag football skills and drills event

Innovation

Creative, resourceful processes help us deliver cutting-edge programs that maximize players' growth.

A young flag football player with showing two thumbs up at a development program

Holistic Systems

Programs like PULSE and LEVELS nurture physical and mental growth, reinforcing critical traits like focus, resilience, and confidence in every athlete.

FOUNDER's Message

I’m Jonathan, the founder of UA Flag—and a dad who loves sharing sports with my children, both sons and daughters. Over time, I’ve met so many committed parents through our programs:

Your energy and support push us to create truly memorable experiences for every young athlete!

At UA Flag, we see sports as more than just competition. They light a spark of excitement, encourage personal growth, and develop character that sticks with kids for life. As a coach and former player, I’ve watched football nurture essential life skills, setting kids up for success well beyond the field.

This commitment drives us to constantly refine programs like UA Pulse and Levels, which help kids go further than just physical training—building confidence, perseverance, communication skills, focus, and self-belief.

We’re all partners in this journey: cheering them on, celebrating each milestone, and shaping a future where every child can play, learn, and truly shine. Thank you for letting us be part of your child’s journey—and let’s make this season one to remember!
FIND A LEAGUE!
A RISE coach making a football pass